Digital Advertising

Amplify your print investment with targeted digital campaigns that extend reach and capture online audiences with consistent messaging

Precision Targeting
Real-Time Optimization
Print Amplification

Digital Advertising That Amplifies Print

Multi-Platform Digital Campaigns

Our digital advertising campaigns work across Google, Facebook, Instagram, and other platforms to reach your target audience wherever they spend time online, extending the reach of your print campaigns.

  • Google Ads (Search & Display)
  • Facebook and Instagram advertising
  • LinkedIn professional targeting
  • Programmatic display advertising

Print Campaign Amplification

Digital advertising extends the life and reach of your print campaigns. Visitors driven by your Edwards Group publication ads can be retargeted with digital campaigns that reinforce your message and drive conversions.

  • Retargeting print campaign visitors
  • Consistent messaging across print and digital
  • Geographic expansion beyond print circulation
  • Demographic targeting based on publication readership

Advanced Targeting & Optimization

We use sophisticated targeting options and continuous optimization to ensure your digital advertising budget delivers maximum return on investment.

  • Demographic and psychographic targeting
  • Behavioral and interest-based audiences
  • Lookalike audiences based on your best customers
  • A/B testing and performance optimization

Investment Range

$799 - $2,999/month

Plus advertising spend, based on campaign scope

What's Included:

  • Multi-platform campaign setup
  • Creative design and development
  • Advanced audience targeting
  • Campaign management and optimization
  • Performance tracking and reporting
  • Print campaign integration
Get Custom Quote

Typical Results

2.5x
ROI improvement
65%
Lead increase
40%
Cost per lead reduction

How Digital Advertising Integration Works

1

Audience Analysis

We analyze your print publication readership and current customers to create targeted digital audiences.

2

Campaign Strategy

Digital campaigns are strategically planned to complement your print advertising timeline and messaging.

3

Creative Development

Ad creatives that maintain brand consistency with your print materials while optimized for digital platforms.

4

Launch & Monitor

Campaigns launch across multiple platforms with real-time monitoring and immediate optimization opportunities.

5

Performance Optimization

Continuous testing and optimization of targeting, creatives, and bidding strategies for maximum ROI.

Digital Advertising Platforms

Google Ads

Capture high-intent customers with search ads and reach broader audiences with display advertising across the Google network.

Social Media Advertising

Engage customers on Facebook, Instagram, and LinkedIn with visually compelling ads that drive traffic and conversions.

Display Advertising

Build brand awareness with display ads on relevant websites, reinforcing your print advertising message online.

Retargeting Campaigns

Re-engage website visitors and print campaign audiences with targeted ads that bring them back to convert.

Campaign Optimization Strategies

Audience Refinement

Continuously refine targeting based on performance data to reach your most valuable prospects.

Creative Testing

A/B test ad creatives, headlines, and calls-to-action to identify the highest-performing combinations.

Timing Optimization

Optimize ad scheduling and bidding strategies based on when your audience is most active and likely to convert.

Performance Analysis

Detailed analytics and reporting provide insights for continuous improvement and better ROI.

Ready to Amplify Your Print Campaigns?

Extend the reach and impact of your marketing with digital advertising that works seamlessly with your print investments.